Name: Rita's Italian Ice & Frozen Custard
Price range: $$

Rita's Italian Ice & Frozen Custard Information

Stepping into Rita's Italian Ice & Frozen Custard at 287 E Broadway #3 in Monticello, NY, feels like a sweet little escape from the everyday. The moment you walk in, the colorful displays of Italian ice and frozen custard catch your eye, making it impossible not to linger over the menu. Whether you’re a first-timer or a regular, there’s a charm in the way the staff greets you, always friendly and quick with suggestions, which makes choosing your treat much easier. The menu itself is delightfully varied, offering classic Italian ice flavors like lemon, mango, and cherry, alongside creamy custard options that can be served on their own or blended into shakes and sundaes. Seasonal specialties and mix-ins give a playful twist to familiar favorites, and the portions feel generous enough to satisfy any craving without overwhelming. The atmosphere is casual but lively, perfect for families stopping by after a day out, teens meeting friends, or anyone in need of a mid-afternoon pick-me-up. One thing that stands out in reviews is how consistently smooth and rich the custard is, while the Italian ice is refreshingly light yet intensely flavored-a balance that keeps visitors coming back. Being right on Broadway makes it convenient for both locals and visitors exploring Monticello, and parking is easy enough to make a quick stop hassle-free. Whether you’re experimenting with flavor combinations or sticking to a beloved classic, the overall experience feels approachable, cheerful, and genuinely indulgent, capturing the simple joy of a well-made frozen treat on a warm day.

Business Info

What People's Say About Place

Awesome place. Short lines and the custard and ices are delicious.

The Ice cream was very good! It was busy but the staff moved the line quickly and was very friendly. I enjoyed my visit here.

This place has the best ice cream ever, and their frozen ice is MAGICAL. Incomparable to anything out there. Definitely my favorite frozen treat store. My friends love to go there and we always have a good time. Nice seating outside too. Once you try it you're hooked for life; consider yourself warned.

Great service even with never-ending long lines. Delicious Italian Ice and Custard.

The best ices in the Catskills area, lots of parking, great place to go with kids, very reasonable prices

I was so impressed with the manner that Mimi served us. I waited on line till it was my turn and by the time it was, my baby was screaming. It was hard for me to order and Mimi was so patient and gave me all the time I needed. I was so impressed with her respectful attitude. The store is run so well.

Fast, best, friendly, service!! The food is very cold… ;)

Delicious cholov yisroel ice cream, custard and Italian ice. Everything there is really nice and clean (all customer areas are outdoors on their nice tables with umbrellas for shade), the server was very nice... But lines (usually) get long very quickly as they only have one person working there. Their most popular item is the "Concrete". Try it!